History Of Nike Inc. ( Nke ) - 1709 Words

Historical Background Nike Inc. (NKE) is a $32.3 billion multi-national enterprise headquartered in Beaverton, OR. Nike was originally founded as Blue Ribbon Sports in 1962, and in 1967, the company rebranded as Nike. Positioned as the worldwide leading brand in the sports apparel industry, Nike’s primary business activity is â€Å"the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services† (Nike Inc., 2016). Products and Services Nike’s portfolio offering encompasses four brands: Nike, Jordan, Hurley, and Converse. These brands have helped Nike establish a dominant retail presence. The brands are made up of nine main product categories that includes Men’s Training, Nike†¦show more content†¦At the end of FY2016, the company operated 362 retail stores in the US and 683 retail stores in its international markets. Nike products are available via e-commerce websites in more than 40 countries. Major Source of Foreign Exposure Nike recognizes that fluctuations in currency exchange rates could result in higher costs, overstated revenues and decreased profit margins. In a September 2016 SWOT analysis, Global Data lists foreign exchange risk as a major potential threat to Nike (Global Data, 2016). Most Nike products are produced and sold outside of the United States. In recent months, Britain’s decision to leave the European Union has caused what some call an â€Å"uncorking of a genie in a bottle† that caused uncertainty in currency markets (Martin, 2016). Nike is keeping a close watch on the United Kingdom. As a result of Brexit, the United Kingdom’s currency exchange rates have been volatile. Nike translates foreign currencies into U.S dollars for consolidated financial reporting. Given that international markets dominates Nike’s sales and earnings, weakening foreign currencies adversely affects their financials. As a global company, Nike has assets and liabilities comprised mainly of receivables and payables that are dominated in numerous functional currencies. Operating using various currencies exposes Nike to foreign currency fluctuations. Nike TransactionsShow MoreRelatedCapital Structure1215 Words   |  5 PagesInformation My company choice is Nike Inc. (Nike), a multinational sports footwear, equipment and apparel manufacturing company based in Oregon, United States. This puts Nike in the apparel industry. In 2010, Forbes rated Nike as the top sports business with a total value of $10.7 billion. The most effective marketing strategy Nike employ is the sponsorship agreements they have with numerous top athletes in a variety of sports. Operating Risks of Nike When Nike was initially started out, theRead MoreNike, Clothing, Fashion Accessory, Foot Wear, Sports Equipment824 Words   |  4 PagesIntroduction Company Name: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipmentRead MoreA Financial Ratio Quarterly Trend Analysis of Nike, Inc.4463 Words   |  18 PagesA Financial Ratio Quarterly Trend Analysis of Nike, Inc. Stock Symbol: NKE Listed on the New York Stock Exchange In Partial Fulfillment of the Requirements of the Course: FIN 6406 Report Completed By: 1. Introduction A financial ratio quarterly trend analysis was completed to provide the reader with a clear assessment of the financial health of the company: NIKE International. Just knowing that this company chose a symbol that references the winged goddess of victory seems to have been aRead MoreNike vs Adidas1039 Words   |  5 PagesNike, Inc. (IPA: / naÉ ªki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton, near the Portland metropolitan area of Oregon. It is the world s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision CastpartsRead MoreCompany Analysis Of Under Armour1076 Words   |  5 Pagesthe world today being that it all started in a basement. It has taken over the performance workout apparel market in the United States and worldwide, over the years it has begun to outsell another well-known sporting apparel such as Nike and Addidas. Under Armour Inc. has even expanded its market way beyond performance apparel line and brings products such as footwear and casual wear also workout wear. The company has prided itself on maintaining a competitive advantage by always having top-notchRead MoreNikes Financial Analysis4313 Words   |  18 PagesManagement March 10, 2012 Table of Contents Abstract 3 History 4 Scope of international operations. 5 Capital structure. 5 Ratios. 6 Dividends 7 Recent stock performance. 8-9 SWOT Analysis 10-12 Final Thoughts 13-14 References 15 Appendixes 16 Abstract The purpose of this paper is to provide investors with comprehensive information on Nike, its financial health and activities, its strength and weaknesses, and whether Nike creates value to its shareholders. This paper will analyzeRead MoreNike Marketing Strategy5981 Words   |  24 PagesProfessor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business amp; Entrepreneurship    Assignment for Course: | MKTP 5005 – Introductory Marketing   Ã‚   | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term ProjectRead MoreEssay on Analysis of Nike Corporation1746 Words   |  7 PagesAnalysis of Nike Corporation Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnershipRead MoreNike Analysis1985 Words   |  8 PagesCompany Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10, 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake betweenRead MoreCase Analysis : Embry Investment Group2234 Words   |  9 PagesInvestment Group is continuously seeking to find a â€Å"rising star† business to invest in. After monitoring market performance and researching their business, this report makes the necessary interpretations to recommend an investment in Under Armour, Inc. Under Armour’s financial data, growth trends, business goals, and projections of future performance are all analyzed. Throughout all areas of assessment, data indicates that Under Armour appears to be a financially healthy business that offers a low